strategy | theory | foresight
hi, i'm helen.
award-winning
cultural theorist,
integrated creative strategist,
foresight practitioner,
presentation + pitch coach,
and
insufferable know-it-all.
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i made quite a home on the internet early on in my career. now i just try to keep a pied-à-terre*, but you don't have to take your shoes off unless you feel like it.
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*i don't update this as often as i should, so if you would like to keep up with my most current thinking, please follow me on linkedin.
i've always had an interest in adapting established and creating new tools for strategy, as well as writing and speaking on the topic. please feel free to download the work included here for your own use and inspiration.
the gwyndex - download
every strategist has a few tried-and-true sources to predict trends and ensure relevance. one of mine just happens to be oscar winner gwyneth paltrow.
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what i learned by teaching
an ongoing series breaking down lessons i learned as a college instructor to help others overcome challenges.
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insights don't have to be original
uncertain times - download
this white paper was the result of a 3-month research project during the summer of 2021. the intent was to create a functional tool to help assess stress responses in targets as a result of their pandemic experiences.
writing
a sample of research, essays, strategic tools and exercises
coaching
presentation fundamentals
and public speaking for
agency teams
presenting to a live audience is the most common fear we have, and yet advertising demands we face it on the regular.
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how rude.
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as a seasoned industry pitch veteran and college instructor specializing in narrative architecture, i have helped a number of students and professionals find their voice, and agencies score their win.
if your team struggles with crafting a compelling narrative, being bold and memorable, or closing the sale, please reach out and i can provide you with a proposed program and a quote.
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